Beaulieu

In the winter of 2007, Beaulieu of America embarked on a mission to create a new brand of carpet for the home. While improving the shopping experience, Bliss by Beaulieu™ also addressed consumer desires for a cleaner home with an innovative feature it calls Silver Release.

Silver Release is the exclusive fiber technology that embeds silver and copper ions into each carpet fiber to effectively inhibit the growth of bacteria and reduce mold and mildew.